Creative Director: HINDS | the making of album three

Conceptualizing the theme and message surrounding the project. The making of the album was the first time they were creating an album outside of Spain so we decided to take a candid approach and create a simple BTS promo for their third album. Sharing a few days with them made us realize that by simply being a fly on the wall- following them on their tour, their LA studio sessions, and recording them in the bungalow they were staying - we could make a piece that would be way more special than anything else we could come up with; and that it would be exciting for both their American and Spanish audience.