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CHAI/HINDS - UNITED GIRLS ROCK’N’ROLL CLUB
Project Type
Music Video
Date
August 2020
As the creative director behind UNITED GIRLS ROCK’N’ROLL CLUB, I helped with the overall style and creatives in the video, focusing on the idea of "girl power" as well as incorporating their international standpoint as they were recording in English, Spanish, and Japanese in the studio sessions. Here I shared some of the ideas from other sources that led to the overall concept.
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